About us

We help businesses become visible where customers increasingly make decisions: AI.

We founded auffindbar.ai because we believe businesses need a new approach to digital visibility: one that goes beyond search rankings and reflects how people now discover information.

Why we founded auffindbar.ai

Our story

Our backgrounds are different, but they complement one another.

Over many years we've worked across technology, digital marketing, ecommerce, SaaS and international business leadership. We've helped organisations build brands, launch products, grow online and adapt to changing digital markets.

Then generative AI changed the way people search for information. Instead of comparing pages of search results, people increasingly receive a single answer, one that mentions only a handful of businesses and cites even fewer sources. That changes the rules of digital visibility.

It was clear to us that businesses would need a different strategy to remain visible in this new environment. That's why we founded auffindbar.ai.

The founders

Dennis Doerfl

Co-founder & CEO

Dennis has spent more than two decades helping businesses grow through technology, digital marketing and ecommerce.

His career spans consulting, entrepreneurship, SaaS and executive leadership, giving him experience across almost every stage of the digital customer journey, from enterprise technology through to international ecommerce organisations.

His expertise covers technical infrastructure, SEO, content strategy, performance marketing, influencer marketing, social commerce and AI-supported marketing.

As Co-founder and CEO of Fourstarzz Media, Dennis built an international influencer marketing agency and SaaS platform that helped businesses scale influencer marketing globally. The platform was later included in Gartner's Marketing Technology Vendor Guide.

Since 2018, Dennis has been a member of the Forbes Agency Council, where he has written about digital marketing, SEO, social commerce, influencer marketing and the business impact of emerging technologies.

Most recently, as President North America at Spread Group, he led the company's North American business and its ecommerce, marketing and growth strategy.

Earlier in his career, as Operations Director DACH and EMEA at Groupon, he led international teams during one of the fastest periods of growth in the digital economy.

Dennis began his career at Accenture, where for more than a decade he delivered international transformation, systems integration and digital transformation programmes for leading organisations in telecommunications, media, technology and aviation.

Today he combines that experience with Generative Engine Optimization (GEO), helping businesses become not only discoverable, but also recognised and cited as trusted sources by AI systems including ChatGPT, Gemini, Claude and Perplexity.

Dennis on LinkedIn →

Thomas Müller

Co-founder & CMO

For more than 15 years, Thomas has focused on one question: how do businesses remain visible as digital markets evolve?

His background combines ecommerce, performance marketing, partnerships, brand strategy and business development.

Following leadership roles at Spread Group, Thomas advised businesses, agencies, creators and artists on brand positioning, audience growth and sustainable monetisation strategies.

Today his work focuses on the next stage of digital visibility: helping businesses remain relevant as more people rely on AI systems rather than traditional search engines.

Thomas combines strategic marketing thinking with practical experience of building brands, partnerships and digital business models. He challenges assumptions, cuts through industry hype and helps organisations understand what technological change means in practice.

As Co-founder and CMO of auffindbar.ai, he helps businesses structure and communicate their expertise so that both people and AI systems recognise it as credible, relevant and worth citing.

Thomas also mentors startups in marketing and business model development at SpinLab – The HHL Accelerator Leipzig and hosts his interview series, Business with a Smile, featuring leaders from the marketing and media industries.

Thomas on LinkedIn →

Why we focus exclusively on GEO

Generative Engine Optimization is not an additional service for us. It's our sole focus.

We're not a traditional SEO agency that has added AI visibility to its list of services.

Everything we do centres on one question: how do businesses become part of AI-generated answers?

Our methodology combines current GEO research with practical experience and is continually refined for the German-speaking market. We focus on the sources, platforms and information ecosystems that influence AI-generated recommendations across Germany, Austria and Switzerland.

That specialisation allows us to work in greater depth than a general digital agency.

Looking ahead

AI-generated answers are becoming one of the main ways people discover businesses.

We believe every organisation will eventually need a strategy not only for ranking in search results, but also for being recommended by AI systems.

Our goal is to help businesses understand that change early and turn it into a measurable competitive advantage.

Contact

Get to know us

Contact

auffindbar.ai
Selneckerstraße 3
04277 Leipzig
Germany
info@auffindbar.ai

Founded 2026