Dennis Doerfl
Co-founder & CEO
Dennis has spent more than two decades helping businesses grow through technology, digital marketing and ecommerce.
His career spans consulting, entrepreneurship, SaaS and executive leadership, giving him experience across almost every stage of the digital customer journey, from enterprise technology through to international ecommerce organisations.
His expertise covers technical infrastructure, SEO, content strategy, performance marketing, influencer marketing, social commerce and AI-supported marketing.
As Co-founder and CEO of Fourstarzz Media, Dennis built an international influencer marketing agency and SaaS platform that helped businesses scale influencer marketing globally. The platform was later included in Gartner's Marketing Technology Vendor Guide.
Since 2018, Dennis has been a member of the Forbes Agency Council, where he has written about digital marketing, SEO, social commerce, influencer marketing and the business impact of emerging technologies.
Most recently, as President North America at Spread Group, he led the company's North American business and its ecommerce, marketing and growth strategy.
Earlier in his career, as Operations Director DACH and EMEA at Groupon, he led international teams during one of the fastest periods of growth in the digital economy.
Dennis began his career at Accenture, where for more than a decade he delivered international transformation, systems integration and digital transformation programmes for leading organisations in telecommunications, media, technology and aviation.
Today he combines that experience with Generative Engine Optimization (GEO), helping businesses become not only discoverable, but also recognised and cited as trusted sources by AI systems including ChatGPT, Gemini, Claude and Perplexity.