About Us

We help businesses become visible where customers now make decisions: AI.

We founded auffindbar.ai because we believe businesses need a new strategy for earning visibility in that environment, not just ranking in search results.

Why we started auffindbar.ai

Our Story

Our backgrounds are different, but they lead to the same place.

For years, we’ve worked in technology, digital marketing, ecommerce, SaaS, and international business leadership. We’ve helped companies build brands, launch products, grow online, and compete in increasingly digital markets.

Then generative AI changed how people discover information. Instead of comparing pages of search results, people increasingly receive a single answer, with only a handful of companies mentioned and even fewer sources cited. That shift fundamentally changes how businesses become visible online.

That’s why we founded auffindbar.ai.

The Founders

Dennis Doerfl

Co-founder & CEO

Dennis has spent more than two decades helping businesses grow through technology, digital marketing, and ecommerce.

His career spans consulting, entrepreneurship, SaaS, and executive leadership, giving him experience across nearly every stage of the digital customer journey, from enterprise technology to international ecommerce organizations.

His expertise covers technical infrastructure, SEO, content strategy, performance marketing, influencer marketing, social commerce, and AI-powered marketing.

As Co-founder and CEO of Fourstarzz Media, Dennis built an international influencer marketing agency and SaaS platform that helped brands scale creator marketing worldwide. Gartner later included the platform in its Marketing Technology Vendor Guide.

Since 2018, Dennis has been a member of the Forbes Agency Council, where he regularly writes about digital marketing, SEO, social commerce, influencer marketing, and the business impact of emerging technologies.

Most recently, he served as President North America at Spread Group, leading the company’s North American ecommerce business and driving growth across marketing, ecommerce, and platform strategy.

Earlier in his career, he led international operations across the DACH and EMEA regions at Groupon during one of the fastest growth periods in digital commerce.

Dennis began his career at Accenture, where he spent more than a decade leading international transformation, systems integration, and digital transformation programs for global companies in telecommunications, media, technology, and aviation.

Today, he combines that experience with Generative Engine Optimization (GEO), helping businesses become not only discoverable but recommended and cited by AI systems including ChatGPT, Gemini, Claude, and Perplexity.

Dennis on LinkedIn →

Thomas Müller

Co-founder & CMO

For more than 15 years, Thomas has focused on one question: how do businesses stay visible as digital markets evolve?

His career combines ecommerce, performance marketing, partnerships, brand strategy, and business development.

After leadership roles at Spread Group, Thomas advised businesses, agencies, creators, and artists on brand positioning, audience growth, and long-term monetization strategies.

Today, his work focuses on the next evolution of digital visibility: helping businesses stay relevant as customers increasingly rely on AI systems instead of traditional search engines.

Thomas combines strategic marketing thinking with practical experience building brands, partnerships, and digital business models. He cuts through industry hype, questions assumptions, and helps businesses understand what technological change actually means for their growth.

As Co-founder and CMO of auffindbar.ai, he helps organizations structure and communicate their expertise so that both people and AI systems recognize it as credible, relevant, and worth citing.

Thomas also mentors startups in marketing and business model development at SpinLab – The HHL Accelerator in Leipzig and hosts his own interview series, Business with a Smile, featuring leaders from the marketing and media industries.

Thomas on LinkedIn →

Why we focus exclusively on GEO

Generative Engine Optimization isn’t an add-on service for us. It’s our entire business.

We aren’t a traditional SEO agency that recently added AI visibility to its service list.

Everything we do is built around one question: how do businesses become part of AI-generated answers?

Our methodology combines current GEO research with practical experience and is continuously refined for the German-speaking market. We focus on the sources, platforms, and information ecosystems that actually influence AI-generated recommendations in Germany, Austria, and Switzerland.

Specialization allows us to go deeper than a general digital agency ever could.

Looking ahead

AI-generated answers are becoming one of the primary ways people discover businesses.

We believe every company will eventually need a strategy not only for ranking in search engines, but for being recommended by AI.

Our goal is to help businesses understand that shift early, and turn it into a measurable competitive advantage.

Contact

Let’s talk

Contact

auffindbar.ai
Selneckerstraße 3
04277 Leipzig
Germany
info@auffindbar.ai

Founded 2026