AI Visibility Assessment

Will AI systems recommend your business? Find out in three days.

More and more people are asking ChatGPT, Gemini, or Perplexity for answers instead of starting with a traditional search engine. We ask these systems the questions your customers are likely to ask and analyze every response.

€590one-time

3 daysafter you approve the question catalog

Expert reviewedTechnology backed by expert analysis

Request an AI visibility assessment → Book a free intro call → booking page in German

We work with businesses, nonprofits, and institutions across the German-speaking market.

Cover of the AI Visibility Assessment report showing the Visibility Score and key metrics.

What you get

Two documents. You have the final say on the first.

Both are created specifically for your business, not pulled from a template. We walk through them with you and explain every number. After that, both documents are yours.

Document 1

The Question Catalog

People use AI systems differently from search engines. They ask complete questions, describe their situation, and give the system a task. The catalog contains the prompts we use to measure your visibility.

01Realistic customer questions Questions potential customers might actually ask AI systems, both with and without your company name.

02Organized around your business The questions are organized around the topics and categories relevant to your offering, so you can see where you appear and where you do not.

03Classified by intent and priority Every prompt is classified by intent, optimization objective, and priority. Not every question carries the same weight.

04A rationale for every prompt You can see why each question is included and what it is designed to measure.

You receive the catalog first. You remove anything that does not fit and add anything that is missing. We do not begin measuring until you approve it.

Document 2

The AI Visibility Assessment Report

The report is 15–20 pages and covers six areas.

The six chapters of the AI visibility report at a glance.

01Dashboard: Your Visibility Score and five additional metrics on one page, separated between prompts with and without your company name.

02Executive Summary: Key findings, metrics, and recommendations condensed into one page. A clear starting point for your next management meeting.

03Methodology and Data: We show exactly what we measured and how we counted it. Every number in the report can be reproduced.

04On-Page Audit: We assess how well your website is structured for AI systems to read, understand, and cite as a source. We count rather than judge. For example, a page must have exactly one main heading. Zero or multiple main headings result in a defined point deduction. Fixed counting rules make future measurements directly comparable with the first.

05Off-Page Results: Your overall visibility, broken down by AI system and topic category, plus a competitive comparison showing which providers are recommended in your market and whose websites are cited as sources.

06Action Plan: Every recommended action is ranked by importance and tied directly to a measured finding. For each action, we indicate whether it can be implemented in-house based on our methodology.

One of our founders personally walks you through the report.

Our measurement standard

Why you see the catalog first

A measurement is only as good as the questions behind it. That is why we finalize the question catalog before we measure anything. You know exactly what will be measured in advance, and the result cannot be influenced by selecting questions after the fact. The core catalog remains the same for every follow-up measurement. That is what makes the second measurement directly comparable with the first.

Request an AI visibility assessment →

How it works

Four steps from request to results.

We develop the question catalog

Based on your topics and our research, we develop the prompts: questions your customers might ask when they are trying to solve a specific problem.

You approve the catalog

You receive the catalog before measurement. You review every question and make changes where necessary. Measurement begins only after you approve it.

We measure and verify

We send every prompt to the AI systems relevant to your market multiple times. At the same time, we assess your website from the outside, without requiring access to your systems.

We analyze the results and review the report with you

We calculate the metrics, compare them with your competitors, and derive the recommended actions. We then review the report with you rather than simply sending it over.

Three days from your approval to the completed report.

What you need to do

Your involvement is limited to two things: Review the question catalog. Take part in the report review. You do not need to provide system access, data exports, or prepare your team. Everything else is our job.

What happens after the initial measurement

The assessment establishes your baseline. Afterward, we recommend a monthly follow-up measurement under identical conditions. That is the only way to distinguish a genuine change in your visibility from a change in the system’s response. The follow-up measurement is included in the retainer.

Who does the measuring?

Who reviews the report with you

auffindbar.ai is a Generative Engine Optimization agency based in Leipzig, Germany. We focus exclusively on GEO, working with businesses, nonprofits, and institutions across the German-speaking market. Your assessment is not produced by an anonymous tool. We develop the question catalog with you, and one of our founders personally reviews the report with you. You can learn more about how we work on our About us page.

Only you see the report. We do not use your results as a reference or case study without asking you first, and we use measurement data only for your assessment. That is also why you will not find customer logos on this page.

Dennis Doerfl, Co-founder and CEO

Thomas Müller, Co-founder and CMO

Book a free intro call → booking page in German

Pricing

€590 one-time. If you continue, you don’t pay it.

If you decide within 60 days to continue with ongoing support, we credit the full amount against your retainer. Your assessment effectively costs you nothing.

The starting point

AI Visibility Assessment

€590 one-time · Report delivered three days after your approval

Question catalog for approval
Measurement across the AI systems relevant to your market
Website assessment using fixed counting rules
15–20-page report with six metrics and competitive comparison
Action plan ranked by importance
Personal review of the report

Request an AI visibility assessment →

If you subsequently book a retainer, we credit the full €590 against it within 60 days. In effect, you pay nothing for the assessment.

No obligation to continue

The assessment stands on its own

Both documents are yours. Every action in the plan states whether it can be implemented in-house based on our methodology. You do not have to book anything afterward.

Request

Let’s start with the findings.

Four pieces of information are enough. We will email you with the details of the next steps. You decide whether to move forward.

Prefer to talk first?

Not sure whether the assessment is right for you? In 20 minutes, we can determine whether GEO is the right lever for your business right now, or whether other priorities should come first.

Book a free intro call → booking page in German

For those who want to check the math

The six metrics and how we calculate them

This section is for anyone who wants to understand how the numbers are calculated before booking. You do not need to read it to make a decision.

The six metrics at a glance

These six metrics are how we measure your AI visibility, consistently separated between prompts with and without your company name. The report breaks them down further by AI system, topic category, and competitor, but introduces no additional metrics. The definitions remain identical across every measurement. Every number should be robust, traceable, and reproducible. We disclose the complete formula for the Visibility Score, and you can reproduce every calculation. A score without a calculation is not a metric. It’s a claim.

Mention Rate

The percentage of AI responses in which your brand is mentioned. The unit we count is the individual response, not the prompt. Because every prompt is submitted multiple times across multiple systems, one question produces multiple responses. We also report Mention Rate by AI system and topic category. Example: 3.1% for prompts without your company name; 100% for prompts with your company name. For prompts without your company name, this is where it becomes clear whether AI responses are directing potential customers to you or to a competitor.

Citation Rate

The percentage of AI responses in which a page from your website is visibly linked as a source. A background retrieval does not count. Only a visible source citation counts. We also report Citation Rate by AI system and topic category. Example: 2.4% without your company name; 45.0% with your company name.

Visibility Score

Both views combined into a single score from 0 to 100. For each view: 0.6 × Mention Rate + 0.4 × Citation Rate. The overall score is: 0.7 × Conquer + 0.3 × Defend. Where Conquer = prompts without your company name, Defend = prompts with your company name. Mentions carry more weight because they represent the commercially decisive event. Citations are the lever you can influence directly. Conquer carries more weight because new customers emerge from questions where they are not already looking for a specific provider. These weights are fixed and remain unchanged for every follow-up measurement. Example: 25 out of 100.

Share of Voice

Your share of all provider mentions. This is a competitive-context metric and is deliberately not part of the Visibility Score. Example: 1.8%.

Sentiment

The tone of each mention, ranging from critical to positive on a scale of 0–100, with 50 representing neutral. This is the part of the analysis that requires the most interpretation, which is why we specifically control it through sampling. Example: 52, neutral.

On-Page

How well your website is structurally prepared to be read and cited as a source by AI systems. We assess five weighted categories using predefined counting rules. We count rather than judge. The same website in the same condition produces the same result, making progress objectively measurable. On-Page is deliberately excluded from the Visibility Score because it measures the cause, not the effect. It also tends to respond earlier than the other metrics. Example: 64 out of 100.

Example values only. Not actual customer data.

Why we submit every prompt multiple times

AI systems rarely produce exactly the same answer to the same prompt twice. That means a single response is not a reliable basis for measurement. The reliable unit is the set of responses we analyze. We store every response in full: the response text, all providers mentioned, all linked sources. The report documents the measurement volume and measurement period for your assessment in detail.

Why a Mention and a Citation are two different things

A Citation appears only when the system searches the live web to produce its answer. This process is known as grounding. Whether grounding occurs is decided by the system for each question. A Mention can also occur without a web search if the model already knows your name from its training data. That is why we measure the two separately.

Our measurement standard

What the measurement does not show

AI responses are personalized, location-dependent, and constantly changing. They can also depend on whether someone is logged in and which version of a system they are using. Our numbers are therefore a sample measured under defined conditions. They are not a complete picture of every answer your customers may see. That is why we document the conditions and report every follow-up measurement separately. We measure visibility: whether and how AI systems mention and cite your business. Whether that visibility ultimately produces an inquiry or a sale is outside the scope of this measurement. Being explicit about these limitations is part of the methodology.

Frequently asked questions

What customers ask before booking

Do you need access to our website or analytics?

No. We measure from the outside: AI responses through our own queries and your website through publicly accessible pages. You do not need to provide system access or involve your IT team.

Do you use a standard question catalog?

No. We create a new catalog for every assessment. A catalog designed to fit everyone cannot measure what matters specifically to your business. You see it before measurement and can change it.

Which AI systems do you measure?

We select the systems based on your market. In the German-speaking market, this generally includes ChatGPT, Google Gemini, and Google’s AI search responses, and, where relevant, Microsoft Copilot, Claude, and Perplexity. We decide together which systems are included in your assessment and document them in the report.

Isn’t this just SEO?

No, but the two are connected. With SEO, your position in a list of search results matters. With GEO, the question is whether you appear in a generated answer and whether your website is cited as a source. A strong Google ranking can help, but it does not guarantee visibility in AI answers. The discipline is also referred to as Answer Engine Optimization (AEO), Large Language Model Optimization (LLMO), or AI SEO. The underlying objective is the same.

What if the result is poor?

For an initial measurement, a low score is normal rather than exceptional. Very few companies have deliberately structured their digital presence for these systems. The score is your starting point, and every action in the plan is tied to a finding we actually measured.

Can we implement the recommendations ourselves?

Yes, and many companies do. Every action in the plan states whether it can be implemented in-house based on our methodology. Teams often make website changes themselves or produce content based on our briefs. How much you handle internally depends on your resources and capacity.

Is this worthwhile for a company our size?

Size is not the deciding factor. What matters is whether your customers use AI systems when researching purchasing decisions. A useful indicator is your existing behavior: if you have invested in SEO, the same underlying argument now applies to GEO. The depth of the work then depends on your budget and capacity.

Which languages do you measure?

Our focus is German-language AI responses for the markets of Germany, Austria, and Switzerland. If your business requires it, we can examine additional languages. We determine what is included when we develop the question catalog with you.

How does billing work?

The contracting party is auffindbar.ai GbR, based in Leipzig, Germany. We issue the invoice after the assessment is commissioned, with a payment term of 14 days. The assessment costs €590 one-time. There are no additional costs, and the engagement does not renew automatically.

Why does the assessment cost €590?

Because the value is not primarily in collecting the data. It is in deciding what to measure and how to interpret the results. An automated system can collect information about your market and your business from public sources. What it cannot know is which product line matters next quarter, whether you are defending an existing position or entering a new category, which competitor represents a real commercial threat rather than simply appearing frequently in AI answers, what budget and internal capacity you have, or what you want visibility to achieve: demand generation, recruiting, investor awareness, or something else. Those answers do not exist in a database. They come from the conversation. That is why we build the question catalog before measurement and have you approve it.

Who gets to see the report?

You. We do not use your results as a reference or case study without asking you first. If we process personal data on your behalf, we enter into a Data Processing Agreement under Article 28 of the GDPR.