AI Transparency
We advise companies on how to become visible within AI systems. That is why we are fully transparent about how we use AI ourselves.
Where We Use AI
AI assists us with research, initial drafting, and image generation. Elements of our AI Visibility Assessment also utilise AI to systematically query and evaluate responses from major AI assistants.
Where Humans Review
Everywhere. Every output is human-checked, contextualised, and signed off by our team. AI provides the raw materials. The strategic judgment and quality are strictly down to us.
Data Handling
We never input personal or confidential client data into external AI systems. We simply do not need it for our analyses.