Generative Engine Optimization specialists for the German-speaking market
AI systems can rely on very different sources when answering a question in German than they do when answering the same question in English. We use Generative Engine Optimization (GEO) to help your business become visible in the sources that shape those answers.
We improve your visibility in the AI systems your customers use.
Why now
70%
of 18- to 64-year-olds already use AI regularly when researching products.
AI is already changing how people research what to buy. ChatGPT, Perplexity and AI-generated answers from Google and other platforms are taking on a growing share of product and service research.
The implication is simple: businesses that AI systems do not mention become less visible. Not someday. Now.
Source: Roland Berger, “The Consumer Playbook Is Changing”, July 2026. International nine-country average; not a Germany-only figure.
When your customers ask in German
AI systems can draw on different sources when answering questions in German than they do in English. The comparison sites, trade publications, directories and review platforms that influence recommendations in Germany, Austria and Switzerland are not necessarily the same sources that influence answers in English. Visibility you have built in English does not automatically transfer.
That is where we come in. We measure how your business appears in German AI answers, identify the sources shaping those answers and prioritise the actions most likely to improve your visibility.
See what changes when you enter the German-speaking market →
Germany, Austria and Switzerland are home to approximately 100 million people. Source: Destatis, Statistics Austria, Swiss Federal Statistical Office. Population as at 1 January 2024.
Definition
Generative Engine Optimization (GEO) is the alignment of a business’s website, content and digital reputation so that AI systems understand the business and can recommend it in their answers or use it as a source.
GEO and SEO are connected, but they measure different outcomes. SEO measures where your pages appear in a list of search results. GEO measures whether your business appears in an AI-generated answer and whether your website is visibly cited as a source.
The AI Visibility Assessment establishes your baseline. We take a question catalogue tailored to your market and run it across the relevant AI systems to measure how often your business is mentioned, how often your website is cited and which competitors appear instead.
Continue to the AI Visibility Assessment →Our approach
Six levers shape your AI visibility. Each addresses a different type of source AI systems can draw on when generating recommendations. Together, they form the basis of our work.
We help position your business in relevant comparison sites and category articles that AI systems can draw on when generating recommendations.
We establish accurate, complete profiles in relevant business databases and directories that AI systems can use as sources.
We strengthen the technical and editorial foundations that help AI systems understand your website and use it as a source.
We build your presence on the review platforms relevant to your market and establish processes that help your business generate new reviews over time.
We develop and strengthen awards, certifications, press coverage and other reputation signals — and make them visible where AI systems can find them.
We monitor how your brand is discussed across social platforms and track changes in sentiment over time.
We manage all six levers for you — from content and directory work to reputation and sentiment monitoring. One partner. One methodology. One goal: improve your visibility in the AI systems that matter to your market.
Working together and pricing
Start here
We measure your current AI visibility, compare it with your competitors and deliver a prioritised action plan. Delivery: three days after you approve the question catalogue.
Already know what you need? You can start directly with a retainer.
If your engagement requires code changes, schema implementation, a grounding page, technical SEO work or specific feed adjustments, we provide detailed specifications for your engineering team or technical agency to implement.
What sets us apart
Most agencies offering AI visibility services started with traditional SEO and added GEO as another service. GEO is our speciality. It is our entire business.
German-language AI answers can rely on German comparison sites, directories, databases, review platforms and trade publications. We work exclusively with businesses, non-profit organisations and institutions targeting customers in Germany, Austria and Switzerland.
AI visibility depends on both technical quality and external credibility. Our experience ranges from international marketing and growth roles to technical systems integration. That allows us to connect strategy, content, reputation and technology rather than treating them as separate workstreams.
How working together begins
The first question is simple: Can your customers find you in AI-generated answers today? The AI Visibility Assessment gives you the answer. Within three days, we deliver a complete picture of your current AI visibility, a competitor comparison and a prioritised action plan.
Fully credited against a subsequent retainer booked within 60 days.
Not sure whether an assessment makes sense for your business? In a 20-minute intro call, we can determine whether GEO is the right opportunity for you right now.
Frequently asked questions
Generative Engine Optimization (GEO) is the alignment of a business’s website, content and digital reputation so that AI systems understand the business and can recommend it in their answers or use it as a source.
Other terms used for this field include Answer Engine Optimization (AEO), Large Language Model Optimization (LLMO), AI SEO and AI visibility. We use GEO because it is the established term in the professional literature.
AI systems draw on sources when generating their answers. Those sources can include comparison articles, directories, review platforms, trade publications and your own website when it is technically and editorially usable as a source.
The same general principle applies to Gemini, Copilot, Claude and Perplexity, although each system can use sources differently.
Which sources matter most for your market is something we measure — not something we assume.
No, but the two are connected.
SEO focuses on where your pages appear in search results. GEO focuses on whether your business appears in an AI-generated answer and whether your website is cited as a source.
A strong Google ranking can help. It does not guarantee visibility in AI-generated answers.
Partly.
Many of our clients handle changes to their own websites based on our specifications. Content can also be produced internally using our briefs.
What requires more specialised expertise is identifying the right external sources, working with editorial teams and interpreting measurement data.
We involve your team as much as makes sense based on your internal expertise and capacity.
One important condition remains: without a fixed question catalogue and consistent measurement rules, you have an impression of visibility — not a reliable number you can compare over time.
GEO is not limited to a particular company size.
The relevant question is whether your customers use AI systems when researching products, services or providers. The scope of the work then depends on your market, budget, internal capacity and goals.
If you have already invested in SEO, GEO is the next logical visibility channel to evaluate. And as AI-driven discovery develops, Generative Engine Advertising (GEA) will become another area worth watching.
The AI Visibility Assessment costs €590 one-off, net.
Ongoing support starts at €1,900 per month, net, on a monthly rolling contract.
All prices are listed on this website. There is no setup fee.
It depends on where the work begins.
Changes to your own website can become visible relatively quickly once AI systems revisit and process the updated content.
Building visibility through external sources takes longer and develops over time.
We deliberately do not promise a fixed timeline because AI-generated answers change continuously. Instead, we make progress measurable. Every follow-up measurement uses the same conditions as the first, allowing you to track how your Mention Rate and Citation Rate change over time.
Initial measurable changes can appear within eight to twelve weeks. Building a substantial position typically takes six to twelve months.
Because the three days include several distinct steps.
We develop a question catalogue for your market and review it with you. We run each prompt multiple times across relevant AI systems because a single response is not a reliable basis for measurement.
We evaluate the responses individually: whether your business is mentioned, how it is described or recommended, whether your website is cited and which competitors appear instead.
We cross-check findings with a second independent tool, verify relevant findings against their live state and then turn the results into a prioritised action plan.
No.
Your business does not need to be based in Germany for us to measure and improve its visibility in German AI answers.
What matters is the language your customers use when they ask AI systems questions.
There are several providers, most of which come from traditional SEO and offer GEO as an additional service.
auffindbar.ai is based in Leipzig and specialises exclusively in AI visibility for the German-speaking market.