# AI Transparency

We help companies gain visibility within AI systems. That is why we are open about how we use AI ourselves.

## Where We Use AI

AI supports us with research, initial draft copy, and image generation. Parts of our AI Visibility Assessment also use AI to systematically query and analyze responses from major AI assistants.

## Where Humans Review

Everywhere. Every result is expertly evaluated, contextualized, and backed by our team. AI provides the building blocks. The judgment and quality remain entirely ours.

## Data Handling

We do not enter personal or confidential client data into external AI systems. Our analyses do not require it.